Marketing

When your business establishes a presence on Facebook, you make a commitment to be a good neighbour, a trusted Facebook friend. The emphasis is on being a friend, not a store, a business, or even a customer service help desk (although these days, your customers are just as likely to ask you a product...
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Whether you’re planning to sell your home, trying to unload excess merchandise or searching for new clients, you’ve got your work cut out for you in the current marketplace. Fortunately, there are ways to stand out from your competitors – namely, by sidestepping the most common errors to which sellers are prone. Pitfall Number...
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Most small businesses have modest marketing budgets, which means you have to make every dollar count. Here are five ways to get big results from a small budget: First, use your ads for more than just space advertising. Ads are expensive to produce and expensive to run. But there are ways to get your...
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These days consumers have great leverage to get a lot of value for their money. Right now, this is especially true in the advertising world. Which is good news if you’re just starting your company or revamping marketing strategies. In fact, this is in stark contrast to a few years ago, when advertisers in...
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Knowledge@Wharton: In the five years since The Fortune at the Bottom of the Pyramid was published, what impact have your ideas had on companies and on poor consumers? C.K. Prahalad: The impact has been interesting and profound in many ways — much more than one could have expected. For example, several of the multi-lateral...
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The mark of a successful business is good planning. Most businesses would benefit from a marketing plan but many businesses never get round to completing one. The result is often a piecemeal approach to marketing that is reactive rather than proactive. This marketing plan leads you through a series of questions that will help...
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How many times have we heard the phrase ‘within the current economic climate’? It’s impossible to ignore and is affecting all areas of business. Everyone is looking out for new money-making ideas and how to increase revenue so it may seem strange to discuss the idea of giving products and services away for free,...
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Although the IMM, which was founded in 1960, ceased functioning as an institute in 2002, there remained a strong demand for many of the services previously provided. Among the aims of the newly formed Association are to assist the marketing community to anticipate, manage and embrace the exciting changes taking place in the business...
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Marketing your business is one of the most important things you can do to ensure its success. This may sound obvious to you, but many entrepreneurs who are specialists in their own fields find themselves stumped when it comes to marketing. A marketing strategy must be carefully developed with an estimated costing around the...
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What is Marketing? Marketing refers to everything you do to place your product or service in the hands of potential customers. It is often interchangeable with the word advertising and aims to attract, keep, and satisfy the customer. Why is marketing important to you as a microentrepreneur? Marketing is your strategy for allocating resources...
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